A genre obliterating project from local musician, Gus Watkins, Genrebeast is a visceral art/sound experience that puts Gamut at the epicenter of a 6-month-long music residency. Genrebeast features five album releases from five contradistinctive bands to coincide with five exhibit finales. Gamut is proud to host an exclusive event that merges an audience of art and music lovers alike for a sensory extravaganza.
With five wildly different, diverse-sounding projects, Watkins and his varied set of kindred musicians conceptualize and compose music meant to be explored as an art form, creating without being overly concerned by labels or pigeon-holed by a ubiquitous sound. From its inception in 2011 as a musical showcase pitting incongruous bands together on one bill, Genrebeast has worked to rid the notion of music having to appeal to a specific scene to be fully appreciated. Evolving into a five-band-project led by Watkins, Genrebeast exists to unite the local music scene and expand tastes through musical eclecticism.
Inciting people to approach the music from an experiential format, Watkin’s residency acts as a catalyst for shedding an antiquated idea of music consumption. By bringing the artistry to the forefront and moving the performance to a gallery atmosphere where absorbing art is already the construct, Genrebeast reclaims the emotive intent and organic element music has often lost by simply being background noise in a bar setting. Through this shift in focus, Genrebeast sets out to build a community, not just a scene, through collaborative performance.